ICE 360o Survey, 2014 is the first household level primary survey conducted by PRICE covering an all-India representative sample of 20,195 households with earners selected from a listing of 1,01,534 households. The survey primarily focussed on providing household level, insightful and relevant information on economic and social well-being of Indian households including social inclusion, especially access to public goods and infrastructure, for the public domain to aid in advocacy and evaluation of the effectiveness and appropriateness of economic and public policy. Some of the key themes of the Indian consumer economy, captured by the survey, included household level income, expenditure, saving patterns, social inclusion, and financial optimism and life style indicators. One of the key focus areas of the survey was to provide a better and sharper, understanding of ‘Middle India’ by defining it and profiling it; and assessing the impact it can potentially have in boosting India’s future prospects, as a successful and stable country, as a growing economy, as a preferred destination for future developmental interventions such as FDI etc. The survey had two other riders as two additional modules; the first on ‘Gold purchase and investment behaviour of Indian households’ and the second on ‘Two-wheeler ownership and future purchase intention of Indian households’.
Core focus areas
To understand economic wellbeing of India households based on income, expenditure and saving profile.
To determine the status of households on key socioeconomic and demographic variables.
To understand occupational profile of households and their sources of income.
To understand state of the nation: perceptions, aspirations, trust levels etc.
To determine the status of consumption.
To understand the level of financial inclusion.
To understand the level of social, political and economic inclusion of Indian households.
Theme 1: “Middle India”: Key to Inclusive Growth and a Prosperous Future India
Describing and defining ‘Middle India’ on the basis of income and comparing it with ‘Poor India’ and ‘Rich India’;
Exploring financial, social, and political inclusion of ‘Middle India’
Profiling “Middle India” on how it earns, spends and saves'
Understanding the ’State of Mind’ of ‘Middle India’: Financial optimism, feeling of security, sense of belonging, contentment and aspirations;
Understanding migration and its impact on inclusion
Theme 2: Gold purchase and investment behaviour of Indian households
Theme 3: Two-wheeler ownership and future purchase intention of Indian households
|Clusters||Number of Districts||Sample Districts||Sample Blocks/ Villages||Listed Household||Detail Households|
|Rest of Urban||559||37||184||18,545||3,679|
|Under Developed Rural||317||27||131||13,002||2,599|
To view technical note contatining - "Survey Approach & Methodology", "Data Validation and Reliability of Estimates", "Concepts and Definition", etc. about ICE360o Survey, 2014. Read More>>