Class and Mass Sizes

Methodology

• The table on the left shows the combined income, expenditure and surplus income of the richest 20% of households (the so called middle class but we have called it the ‘class’ market) and of the ‘mass market’, the 60% households in the middle of the income ladder which we saw in the earlier table are very close together in income, and the poorest 20%.

Insights from this data include

1. The larger size of the mass market pooled together than the class market on income and expenditure.
2. The fact that surplus income is much greater with rich households. The bottom 40% of households are either dis-savers or live hand-to-mouth.
3. It is only in the top 60% that we begin to see any surplus income details of which are given on the table to the right.