"In God we trust. All others must bring data"
W. Edwards Deming
Let the numbers do the talking on how Indian households earn, spend, save, live, think and access public goods.
Our macro-consumer insights, bring new and meaningful depth and perspectives about how India earns, spends, and saves based on India’s only integrated data source, ICE 360.
Browse below to see integrated insights on what we have learnt over the years about India’s Consumer Economy and Citizen Environment.