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Blog

Urban households powering up income, expenditure and saving

By Dr. Rajesh Shukla  Published On July 22, 2021

Urban residents are the most educated, they have the highest incomes, and consequently, account for the highest share of savings in the country. It is obvious that India’s savings can grow only as the country’s urbanisation progresses. Given this, the promise of creating more urban centres would be a more effective way to progress the rural India. The reason for such an argument is quite clear once we look at the data closely. With urban population being just 33% of the total Indian population and generating 45% of the national household income results that urban households earn around 59 per cent more than rural ones, spend three fourths more and, as a result, save nearly double that of rural.

Distribution of income, expenditure and surplus income by location

(Per cent)

Distribution of income, expenditure and surplus income by location

Source: ICE 3600 Surveys (2016), PRICE

The survey shows that rural households had a The average income of rural households is 1,67,833 per annum compared to Rs 2,67,656 for urban households. Of this, Rs 130,557 is spent as routine and non-routine expenses by rural households and Rs 167,833 by urban households. This shows a surplus income of a little over 22 per cent in rural households and nearly 30 per cent in urban ones.

Level of income and expenditure and share of surplus income by location

(Per cent)

Level of income and expenditure and share of surplus income by location

One of the most attractive features of the survey is that it is representative at the level of economic clusters. Urban India has been divided into four clusters: metros (population of more than five million), boom towns (2.5-5 million), niche cities (1-2.5 million) and other urban towns (less than one million). Based on a district development index, rural India has also been sliced up into three different clusters: “developed rural”, “emerging rural”, and “underdeveloped rural”.

Distribution of income, expenditure and surplus income by geographical cluster

(Per cent)

Distribution of income, expenditure and surplus income by geographical cluster

Source: ICE 3600 Surveys (2016), PRICE

Please share your comments at rajesh.shukla@ice360.in.


Changing consumer segmentation and identification of best customer
Changing consumer segmentation and identification of best customer
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