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“In God we trust. All others must bring data” W. Edwards Deming Let the numbers do the talking on how Indian households earn, spend, save, live, think and access public goods. Our macro-consumer insights, bring new and meaningful depth and […]

Measurement, Estimation and Sampling Issues Challenges facing Household Income Measurement in India Measuring household income is tricky and expensive. Collection of reliable data on income has got obvious limitations due to several conceptual as well as data collection problems. This […]

We build and disseminate high-quality data through proprietary surveys on how India earns, spends, saves, lives, thinks, accesses public goods and infrastructure. How India earns, spends, saves, lives, thinks, accesses public goods and infrastructure. Why People Research on ICE? Domestic […]

We are a Not-for-profit Think-tank and Fact-tank About Price PRICE is an independent, not-for-profit research centre, a ‘think tank’ and ‘facts tank’ engaged in building and disseminating seminal knowledge and insights about India’s Macro Consumer Economy and Citizen’s Environment, for […]

People’s Research on India’s Consumer Economy & India’s Citizen Environment Viewing India’s Economy through the People Lens We are an independent not-for-profit-think-tank and fact-tank providing macro-consumer data and insights to make business and public policy more people-centric.

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